newdesign. newlogo. newbrand.
First we would like to thank you for your support of SaberLogic. Since we first emerged from a flurry of ones and zeros ten years ago we’ve never lost sight of the value of our customers and our incredibly talented employees.
Our tight knit group of employees started with only four, and now we’ve grown to twenty. It is the inspiration of this great group of unique friends that we’ve remade our brand.
Our employees make our company, and we wanted our new brand to represent their unique backgrounds and talents that make SaberLogic what it is today.
We hope that you enjoy the new face of SaberLogic and we look forward to continue growing with you.
Welcome to the new saberlogic
SaberLogic is pleased to announce that on September 1, 2011 we are unveiling a new "SaberLogic". What? New? Well, since our start in 2002, our marketing materials have portrayed more of a stoic corporate look and feel. It has served us extremely well for our first 9 years. But something always felt a bit mismatched. That image just didn't seem to quite mimic the personality of the people who make up SaberLogic. We are an energetic, imaginative, and exciting group of people (if we may say so) and that personality has been just itching to get out.
So in April 2011 we set out to develop a corporate image that reflected our personality a bit better. We tossed around words like clean, fresh, edgy, playful, stylish, inviting, and contemporary...all terms we felt described us and how we wanted to portray ourselves to you. We also wanted to give each of the various areas or departments here their own unique identity in some way. With those goals in mind we worked tirelessly over the past five months on various designs and ideas that embody the ideals and the personality of the people who work here. We have developed a new logo, website and other collateral which you will start seeing as early as September 1, 2011.
We would therefore like you to be the first to be introduced to the new SaberLogic. It's great to meet you!